Off-Page Search Engine Optimisation

Off page factors relate to content about your products or services on external websites as well as links from other websites to yours. Google views a link from one site to another as a ‘referral’ and currently a large part of its ‘algorithm’ – the complex calculation it uses to determine where each web page will rank in its results display – is determined by ‘off-page’ factors.

External web content can be your own content of course, but on external websites such as your profiles on business directory sites, and of course the content you publish on your own Social Media pages with Facebook, Twitter, YouTube etc.

Another good source of ‘external content’ with links back to your own website is Article / Blog PR sites – Google likes fresh good quality content and will always display recent content before old dated content. This is what makes Blogging such a powerful internet marketing tool. You do however need to blog regularly – at least twice a week, on the same days and same time each week. By doing this you can ‘train’ Google to come and index your new blog content within minutes of publishing it.

Off-page SEO is really all about content marketing and creating links back to your website from that content. Content on good quality relevant websites will always carry more ‘weight’ than links from irrelevant, low page ranked websites – indeed Google does not count irrelevant inbound links at all.

We can help you with all aspects of your SEO campaigns – both on-page and off-page. Call us today on 01342 315685, or email us – seo@white-dragon.co.uk