Current Web Design Trends

The current buzzword in web design is ‘flexibility’.  Designers must work harder than ever to incorporate sophisticated aesthetic appeal with accurate functionality.  Here are our hottest web-design trends:

1. Web to go:

The surge of “mobilized” and “tabletized” websites is the biggest design challenge to face web developers this year. Some core rules can make your mobile web take off. “Responsive” web design (page layouts that change automagically when they detect the size of the screen they are being displayed on), efficient data transfer and image optimisation, and clear scaleable text fonts.

2. The demise of the page-fold:

Current web design trends are kicking the page-fold (the space below the 550-pixel scroll-line) into touch.  The most important messages should still be near the top of a site, but with so many new ways to view the web, old definitions are getting blurred.

3. Typography:

Web designs are increasingly blurring distinctions between print and web-based design.  Web developers are creating websites that imitate classic print-based designs, and along with major improvements in font technology, websites are displaying a distinctly editorial feel, with bold print-style typography.

4. Grid layouts

Grid layouts aren’t new, but web designers are cutting loose from conventional layouts, i.e. header, content column, sidebar, footer, and adopting more visually appealing layouts by using grids of various sizes – 960 and 1140 pixels being typical widths.

5. Social media

Integration with social media has been growing for a while. Clients are now representing their brands or businesses via a purely social media strategy, rather than relying on their individual domain names.  Social media has huge potential, and canny clients will choose to “ride the wave” rather than risk being left behind.

6. Blogs

While this is more a web marketing than web design trend, clients who ignore the need for a blog on their website design do so at their peril.  Your blog arguably works harder any other page on your website, adds value to a brand, and should deliver something unique, authoritative and useful to your reader.

7. Texture

The texture isn’t new, but with the advent of CSS3, we’re seeing increasingly more sophisticated and creative ways to integrate texture into web designs, rendering them almost tangibly touchable.

8. Supersize images

Web designers have long since been told to avoid large images or predominantly image-based websites, but thanks to better image optimization, faster internet connections, and smarter loading methods, designers have a lot more of a free rein with image size now. Have a look at the use of images on this site for example.

9. Infographics

Designers love infographics and there is a growing trend which is seeing infographics integrated into web designs.  They are a great way to impart complicated information quickly, are visually iconic, and have great potential when used as more than a mere attachment.

10. 3D technology

3D is fun, novel and NOW, but not all browsers and devices support them. However, 3D is definitely the shiny new toy so keep a close eye on this one.

For cost-effective, professional and affordable ways to incorporate these latest design trends into your website, contact us by clicking here.