Remember the good old days? When a wall was just something that you could lean on? Or just kept people out of your garden?
Sadly, those days are gone. Now someone can write on a Facebook wall, and grant instant fame or notoriety worldwide to just about anyone else.
You can spend 20 years building a business, and a misplaced or mishandled comment on Facebook or Twitter can bring it all crashing down in a virtual instant.
So what do you do if a disgruntled customer or employee strikes? This is a specialised use of social media management.
The only way you can manage negative comments on the internet is to swamp them with positive comments, at the same time as handling the source of the negativity.
This needs a strategy and a bit of persistence to see it through.
The good news is that if you do persist, you can come out the other side a lot stronger than before. Bill Gates and Steve Jobs have had more drivel written about them than most people can even imagine. But the positive comments still end up out-weighing the drivel.
If you are having problems with some of the things that people have been saying about you or your company, please do give us a call. There is a good chance that we can help.